The transition to more sustainable farming practices often requires up-front investments in new equipment and practices from farmers.
Smart and sustainable farming is a key pillar of McCain's commitment to be a more environmentally conscious company.
McCain Foods and Farm Credit Canada are working together to help potato farmers who are transitioning to sustainable agricultural practices reduce financial barriers.
The move will help McCain advance its goal to implement regenerative agricultural practices across 100% of its contract potato acreage worldwide by 2030.
This first-of-its-kind initiative in Canada will offer financial incentives to McCain potato farmers who are at the onboarding level or higher on McCain's Regenerative Agriculture Framework.
A combination of funds from FCC's Sustainability Incentive Program and McCain will be used to issue an annual incentive to farmers for the life of the program.