The 'Slow down Ricky Bobby It's not a race' electronic sign in front of the Bob Snodgrass Recreation Centre is getting some looks.

The sign then posts your speed limit underneath 'It's not a race.'The sign then posts your speed limit underneath 'It's not a race.'

The creative sign also has a radar gun attached recording the driver's speeds and immediately posting them on the sign.

The reaction from drivers seems to be laughter and then the brake taillights come on and they slow down.

It references the 2006 Will Ferrell movie 'Talladega Nights: The Ballad of Ricky Bobby'.

Just another reminder to slow down and watch your speed.