High River needs a new identity to present to people on the outside.

The Town's Economic Development Officer, Jodi Dawson, says that's the purpose behind a branding session to be held Monday night where residents will get to see a couple of ideas.

"It's very important to me that community members and business folks come out, have a look at the options and let us know which ones do you feel are on track, which ones make sense," Dawson says.

She says the primary objective of Economic Development is to strengthen investment within the community and one of the things they're very aware of is the things people who live in the town know about it are very different than what people outside of the community know."

"What's important is that we are able to tell a compelling story outside of our community that interests some additional investment," she says.

The branding session starts at 7 p.m. in the Rotary Room at the Highwood Memorial Centre.