Big Brothers and Big Sisters is out to raise awareness and money this month.

President and CEO Karen Orser of High River says a lack of corporate sponsorship forced them to cancel their annual All Star Weekend but they've replaced it with the All Star Program.

She says they decided to go out to the public.

"We decided to go with something a little more public and ask the community for support, it's really one of our biggest sources of revenue and we needed to make that up and we thought 'Let's really focus on telling people about the story of mentoring, the impact that mentoring makes and reach out to the whole community and tell them what we're doing and why we need their support' and so that's where the idea for the campaign came," Orser says.

She says they provide mentors for young people in High River, Okotoks, Cochrane and Airdrie as well as Calgary.

"Really at Big Brothers, Big Sisters we focus primarily on mentoring programs because that's what the research supports in terms of where our impact and our outcomes are the greatest," she says. "Really although we have a lot of programs it's really about in-school mentoring, which is one-on-one mentoring in schools and and one-on-one mentoring in the community."

All this month donations to the Big Brothers and Big Sisters All Star Program are being matched.