If economists were rock stars, Todd Hirsch would be the lead singer.

Hirsch, the Chief Economist with ATB Financial will be the final speaker of the season for the High River Chamber of Commerce at their luncheon Friday, May 19, and Chamber President Steve Muth is pretty excited about it.

"To close out our series for this Spring with Todd Hirsch coming to town, we're very lucky. He's spoken at a couple of other Chambers over the Winter in Okotoks and Claresholm, and their members have raved about what he's had to say. So, we're pretty lucky to have him coming to High River.

Hirsch will be promoting his new book, which focuses on dealing with unwanted change, which should resonate with the High River crowd.

The lunch gets going at Noon at the Highwood Golf & Country Club.