If you've noticed, signs of the times are around High River.

The Town of High River's Communications Advisor Kevin Tetzlaff says bringing more people to downtown businesses is a priority.

"The town has been putting in a lot of work to beautify the downtown and making sure visitors can find it easily. One of the main goals is to support local businesses by directing visitors to where they can shop and eat as well be directed to some of the bigger attractions."

The signs allow for additional businesses, events and venues he says, "We can add or change the points of interest as they're needed." He says the signs were made with the future of the downtown in mind. Tetzlaff says he's confident the new signage will bring more traffic to their doorsteps.