Residents frequenting high traffic areas in town such as 12 Avenue, Centre Street and Downtown High River, may have noticed some new signage showcasing some of the residents of the town.

Manager of Economic Development for High River Jodi Dawson says, it's a unique way to celebrate the people that help make High River special.

"In early 2017 we did a branding exercise, and we landed on the concept of 'being rooted in people' as part of what High River was all about. We subsequently created a campaign around that, featuring four videos and those four videos featured a lot of business owners and residents from High River, telling the story about themselves, the people that make this place so special."

Dawson noted that the sign company thought it was a unique feature for the town.

"Y'know what was kind of fun about it, when we went to get the banners printed, the sign company said they had never seen anybody put faces on banners, they thought it was so cool."

Observers of the banners around Centre Street Bridge, and 12 Avenue may also notice banners showcasing art, from local artists around town.

concept signage spring2019 oct6 2018 001Current concept image for the new wayfinding and entrance signs to be installed in Spring 2019. (Image courtesy of the Town of High River)

Dawson says there's another project in the works for next Spring.

"We are also working on wayfinding signage. That was supposed to be implemented this Fall, we ran into a bit of a snag because the cost came in a lot higher than I was expecting, so we are kinda doing a new rejig with that, so we should see some new wayfinding signage in the Springtime."


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