A new pharmacy is calling downtown High River home.

PharmaChoice Manager and Owner Karim Hamad said the decision to move here was an easy one.

"It's a really nice community to start a business in. A couple of years ago some changes happened, but we felt it was still the perfect place to start a business. I can say we feel very safe now and the people have been very easy going."

He says there are a lot more people spending time and money downtown and he's optimistic about the future of his store.

"There's more walk in traffic and it's easy to find the store. Customers have said it's very easy to see and easy to access."

Hamad says the new downtown location was a good choice and he's looking forward to serving the community for years to come.