High River is the home of rodeo again this spring.

Trish Seitz of C-5 Rodeo and Justin Ament, General Manager of the High River Ag Society went before town council Monday looking to turn the events into a town-wide celebration.

Seitz says the make-up of the area may be changing but it's still rodeo country.

"We have the High Country Rodeo Team and it's based in the foothills here, they put on the High School rodeo and I can't speak on the town, but I can certainly speak on the rural community and there are still kids, my kids got broken in at the Nanton Ag Society, moving stock and they were seven and eight years old, and the teams help there," Seitz says. "Last year we had young people help untie the calves, they're partnering with us this year selling the programs, there's still rodeo youth around here and kids that are still agriculture based for sure."

Justin Ament says he toured with his music for a few years but when he came back he noticed there were things missing from the rodeo and chuckwagon weekend that he remembered.

"The downtown core just wasn't what it used to be, on that fact of the painting of the windows....but I would love to see that come back because I would bet you there's people that live in this town that didn't live here five years ago, ten years ago, fifteen years ago, so they wouldn't even have a clue to go out to the rodeo grounds to see an event like this," Ament says.

He'd like to see something like a pancake breakfast downtown or concerts or competitions happen but he doesn't want it to be something that just the Ag Society or C-5 put on, but something the whole town puts on.

Ament says they're always looking for volunteers, telling councillors they put on the whole show last year with just five people while they have 25 volunteers now and could use more. He pointed to Ponoka which has 900 volunteers for its six day event.

The Town's Economic Development Officers Jodi Dawson and Community Development Worker Caitland Asmundson will help the groups in their volunteer drive.

The first event is the Senior Pro Rodeo, followed by the High School Finals, Little Britches on the May long weekend and the CPRA rodeo and WPCA chuckwagons June 22 - 25, 2017.