The re-branding of High River is moving quickly along.

The Town's Economic Development Officer Jodi Dawson says the game plan was to get moving right away.

Last year, I actually hired three marketing firms and the one I hired was to get that High Praises campaign in October so we could get some story rolling," she says. "At the same time I got Anstice working on a strategy behind the scenes so what will our strategy look like, so they've been working on this since August so there's a lot of work that's already been invested so that's why we're ready to roll."

She says the first change people will see is major changes to the Town of High River web site which should launch in late March or April.