Agriculture has been in our roots for generations and the Calgary Stampede wants to showcase the agriculture sector's importance.
David Sibbald, President & Chairman of the Stampede's Board of Directors, says the Stampede has had a 105 year relationship with agriculture.
"A big part of our strategy is urban and rural connections, so it takes the agriculture families to actually bring agriculture to the city, so the urban folk can understand and get an education first hand. There's nobody better to than agriculturist's to tell the agriculture story."
It's very important consumers are given the opportunity to learn about where their food comes from, and the Calgary Stampede is the perfect place to do so.