The Town of Diamond Valley has unveiled their new logo and branding.

The diamond-shaped logo features elements of the Southern Alberta landscape, including mountains and hills, as well as the Sheep River.

A release from the town describes some of the design elements, including the choice of orange for the logo, representing the "uplifting energy and unique, eclectic nature of the community."

The font choice is also highlighted, described as "Western-inspired" to harken back to the farming and ranching roots of the region.

According to the town, the reveal comes after six months of development, 

Part of that was a survey that was held in November of 2022.

The new branding can be seen on the town's website, and the town has launched a store with a wide range of merchandise bearing the new imaging.